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MarTech Mashup: LinkedIn Programmic Buying Ads

February 11, 2022

LinkedIn has just launched a new feature for marketers: Programmic Buying for LinkedIn Display Ads.

Add it up

LinkedIn announced the new units in a blog post.

"Today I am excited to announce the launch of programmatic buying as a way to access LinkedIn Display Ads.

"This means you can now work with your preferred buying platform to buy highly visible ads that help you reach and engage the right buyers and build your brand in the premium context of LinkedIn," wrote LinkedIn's Russell Glass.

Smart buys

Marketers can buy display ads through an Open Auction, or a LinkedIn Private Auction.

Private Auctions give you greater targeting capabilities, including the ability to target specific LinkedIn audience segments (for example, "SEO specialist").

Programmic Buying is the first new feature from LinkedIn since it was acquired by Microsoft for US$26 billion in July.

To find out more visit business.linkedin.com.
 

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