Code analysis of the Google Photos app has found, hidden in the code, an as-yet dormant potential for a more social photos experience.

What’s in a like?

The ability to ‘like’ photos and videos has long been an intrinsic part of social networks. Now, a post at 9to5Google has revealed a plan to let people ‘like’ each other’s photos and videos from directly within the Google Photos app.

In fact, the capacity to ‘like’ is already mentioned in the app’s code, it just hasn’t yet been made available to users.

Social practical

It’s hardly a move to rival Instagram, but the ability to ‘like’ other people’s photos is certainly a step in the social direction.

It could also be a practical feature. For example, simplifying agency workflows and collaboration, to go from a photographic shortlist folder to confirmed selection of campaign assets.

Likes and faves

Liking is limited to assets that are kept in shared albums, distinguishing it from favouriting, which is a common function in most image gallery apps.

But do not fret: we know a ‘favorites’ function is also in the works. As yet inactive, it was announced by Android Police back in August 2017.

Will Google take Photos fully social, or is this just a small feature that will facilitate easier collaboration?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.