[SMK] Social Media Knowledge


Australia’s first Instagram Performance Report

With a community of more than 400 million worldwide and around 6 million registered users in Australia, Instagram is one of the largest global mobile ad platforms.

Online Circle Digital has just released Australia’s first ever Instagram Performance Report.

We have analysed 300 Australian brands and social media Influencers’ accounts across 12 different industries.

It is a comprehensive survey of Australian brands on Instagram, with statistics on some of the most important metrics you need to know in social media marketing today.

The report ranks the largest and most engaged Instagram accounts in Australia by utilising data from August and September 2015.

Most popular Instagram accounts revealed

Surprisingly, social media Influencer accounts beat Australia's biggest brands to take out both the largest and most engaged categories on Instagram. 

The report revealed that Kayla Itsines dominated in regards to the highest amount of followers and average engagement.

In fact, social media Influencers displayed more than double the figures of any other industry when it came to engagement, followers and follower growth.

The industry predecessor in all three scenarios was within the retail industry – specifically surfwear.

Influencers are the new taste makers

Instagram influencers are evolving to become a new breed of celebrity.

Brands have the unique opportunity to select and connect with these leading individuals, allowing Instagram users to engage with the brand through a source that they trust and value.

The full report is available for SMK readers here.

Lucio Ribeiro, is a co-founder and lead strategist of Online Circle Digital where he works with Fortune 500 brands in developing their digital marketing strategies and execution. He is considered a thought leader on digital marketing; authoring articles in digital innovation and strategy, speaking at seminars and judging global awards.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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