[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Australia’s latest Facebook stats

As we head into winter, what better time to have a look at the latest Australian Facebook stats?

So rug up and keep reading about how the social network's navigating Down Under.

Oi oi oi

Facebooker's are musical types. AC/DC is the Australian Page with the greatest number of followers – 30.3 million at latest count.

Hugh Jackman (22m) and 5 Seconds of Summer (10.7m) make up the top three Australian Facebook superstars.

Big brands

When it comes to brands, Facebook users are more eclectic in their tastes.

Yellow Tail is the most popular brand Page, with 1.4m fans. Making up the top five are McDonald's (1.22m), Lorna Jane (1.1m), Samsung Australia (1.03m) and Coles (1m).

Sporting chance

While the nation might be divided between AFL and Rugby fans, it seems we all come together over cricket. Online, at least.

Cricket.com and the Australian Cricket team are the most popular sports Pages on Facebook, with 5.4m and 3m fans respectively. 

The Australian Open takes bronze with 1.7m fans.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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