[SMK] Social Media Knowledge


Australia’s latest Facebook stats

As we head into winter, what better time to have a look at the latest Australian Facebook stats?

So rug up and keep reading about how the social network's navigating Down Under.

Oi oi oi

Facebooker's are musical types. AC/DC is the Australian Page with the greatest number of followers – 30.3 million at latest count.

Hugh Jackman (22m) and 5 Seconds of Summer (10.7m) make up the top three Australian Facebook superstars.

Big brands

When it comes to brands, Facebook users are more eclectic in their tastes.

Yellow Tail is the most popular brand Page, with 1.4m fans. Making up the top five are McDonald's (1.22m), Lorna Jane (1.1m), Samsung Australia (1.03m) and Coles (1m).

Sporting chance

While the nation might be divided between AFL and Rugby fans, it seems we all come together over cricket. Online, at least.

Cricket.com and the Australian Cricket team are the most popular sports Pages on Facebook, with 5.4m and 3m fans respectively. 

The Australian Open takes bronze with 1.7m fans.

Learn with SMK through May

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

May SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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