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Instagram pulls up the drawbridge

March 25, 2022

All good things must end – something lots of users experienced on June 1 when Instagram pulled up the drawbridge and pulled integration with third party apps.

Party’s over

The move hasn’t exactly come out of the blue. If anything it’s significant that Facebook-owned Instagram has tolerated others in its increasingly bountiful backyard for so long.

But 2016 is the year Instagram gets serious about monetisation. Video ads are now 60 seconds long, brands can purchase carousel ads, and Instagram will soon roll out in-app analytics.

Walled Garden

Instagram created waves a few years ago with it cut off integration with Cards, meaning users couldn’t automatically share their Instagram pics with their Twitter pals. Back then, Twitter was the big kid on the social block.

But with 400 million users and Facebook's war chest, Instagram in 2016 is looking a lot stronger than Twitter circa 2012. 

Stay tuned to see how users react to the big changes.

 

Learn with SMK through March

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SMK Editor

SMK Editor

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  • Module 4: Evaluation, Reporting and Influencer Commerce 

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