[SMK] Social Media Knowledge


Big Players unite to Unify Big Data

The biggest names in tech and social are partnering up with the likes of Google, Facebook, Microsoft, and Twitter to participate in the Data Transfer Project.

Big data

According to Facebook, “using your data from one service when you sign up for another still isn’t as easy as it should be,” so a push for standardisation of security is in the works.

The goal is to create a common and sustainable way for people around the world to transfer their personal data more efficiently through online services.

Bridging the gap

Every service is built a little differently and moving data across them can be complicated. Counting steps, posting comments, and sharing photos are fun to have all in one place, but it needs to be secure.

Users began looking to the companies that provide their social media outlets to help ensure their data is safe. This is the heart of the Data Transfer Project.

Still in its earliest stages, the project does have the who’s who of the digital world all at one table and that could make for a very interesting think tank. More information on the project can be found here.

What do you think about the Data Transfer Project? Do you think some real insight could come from it? Give us your thoughts in the comments below.


Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment