[SMK] Social Media Knowledge


Big things on the horizon for Messenger

Facebook is doubling down on its promise for more meaningful interactions. Now Messenger will apparently assist you not only online, but in real life too.

Messenger about to get a whole lot more social

Falling in line with Mark Zuckerberg’s endeavour for more intimate interaction, 2018 is looking to be the year of Messenger’s great change..

It's predicted in-app video and news searches will become further integrated through the Messenger platform, similar to Facebook Spaces newer Oculus app back in 2017.

A bit of practical to go with the personal

Not only does Messenger allow families to stay in touch, but it also allows organisers to connect more efficiently, as seen with Hurricane Maria relief efforts in Puerto Rico earlier last year.

In the name of intimacy and efficiency, according to Vice President David Marcus, “Expect to see [Facebook] invest in massively simplifying and streamlining Messenger this year.”

Customer service, as a combination of human and AI representatives, will also be made available through Messenger.

The question is, do users want or need a more souped up Messenger?

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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