[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Bigcommerce now carrying Instagram Shoppable Posts

US e-commerce site Bigcommerce will soon offer its business users access to shoppable Instagram posts.

Own what’s in the photo

Last November, Instagram tested a new way to advertise items by posting photos, where the products shown could be purchased through online retailers.

Retailers using Instagram’s shoppable posts will gain access to analytics pertaining to photo shares, number of views, and insights into when product pages were clicked on.

At present, Bigcommerce boasts 50,000 small to mid-sized retailers, 2000 mid-market businesses, and over 25 Fortune 1000 companies.

Shoppable posts allow Bigcommerce to get around the restriction of not being alowed to add clickable links in post captions.

Instagram brings instant advertisement

Instagram has already brought its shoppable posts to US based retailers like JackThreads, Kate Spade, Warby Parker, and 17 others. These businesses can pay to display their own shoppable photos through Instagram.

The popular photo-sharing app has amassed two million advertisers, half of which having joined since March. Without leaving Instagram’s app, users can shop through staged photos of retail items.

At present, Bigcommerce’s integrated Instagram posts are only available to US retailers with an active Facebook Shop and deal in American currency.

With 80% of Instagram users living outside the US, with a little time it’s likely to be offered globally.

Have you engaged Instagram’s shoppable posts in the past? Do you think we can expect to see more of this sort of product placement? Give us your thoughts in the comments below.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU