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Boost your Facebook Ads with Conversion Lift

Facebook has just updated Conversion Lift, making it to optimise ad campaigns.

Are you a convert?

Conversion Lift was first launched in January, and allowed marketers to measure how their Facebook ad campaigns were impacting online and offline sales. Now it's got a new more bells and whistles.

"The updated Conversion Lift measurement tool helps advertisers make more informed marketing choices, so they can continue to grow their business."

Facebook announced in a blog post.

Measure and move up

Marketers can now try different ads to find the most successful formula.

For example, ads can be tweaked by comparing data from various test and control groups, including data on how mobile ads are performing. 

Facebook says this gives marketers a range of new insights.

These include which ad units perform best for their objective, whether brand or direct response ads work better, and if lifestyle or product-focused creative best accomplishes their goal.

Do you use Conversion Lift for your ad campaigns? If so let us know how it helps in the comments.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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