Facebook has just updated Conversion Lift, making it to optimise ad campaigns.
Are you a convert?
Conversion Lift was first launched in January, and allowed marketers to measure how their Facebook ad campaigns were impacting online and offline sales. Now it's got a new more bells and whistles.
"The updated Conversion Lift measurement tool helps advertisers make more informed marketing choices, so they can continue to grow their business."
Facebook announced in a blog post.
Measure and move up
For example, ads can be tweaked by comparing data from various test and control groups, including data on how mobile ads are performing.
Facebook says this gives marketers a range of new insights.
These include which ad units perform best for their objective, whether brand or direct response ads work better, and if lifestyle or product-focused creative best accomplishes their goal.
Do you use Conversion Lift for your ad campaigns? If so let us know how it helps in the comments.