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Brand Search Ads now available on Pinterest

Pinterest has announced that advertisers of all sizes can access Search Ads via its Ads Manager service.

Target acquired

Last January, the popular interest social network had introduced search targeting through keyword campaigns for select brands.

The test run produced more than 2 billion monthly searches, with 97% being unbranded. This led to Pinterest to open up to brands to reach audiences with more precision.

The introduction of Taste Graph, which targets functionality, is the backbone behind Search Ads allowing for:

  • Matching phrases and keywords with more specificity.
  • Excluding negative terms overlapping with keyword searches.
  • Search term reports.

New search makes connections

The new auto-targeting preliminary tests allowed advertisers to present their ads to users searching ideas relevant to a desired product.

Stainmaster, Carnival Cruise Line, and Wayfair are among the testing brands that have seen positive results in using Search Ads, with lower costs per click ranging from 71% to 90%.

Would you be inclined to use Search Ads for your business? Let us know in our comments below.

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Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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