[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Brand Search Ads now available on Pinterest

Pinterest has announced that advertisers of all sizes can access Search Ads via its Ads Manager service.

Target acquired

Last January, the popular interest social network had introduced search targeting through keyword campaigns for select brands.

The test run produced more than 2 billion monthly searches, with 97% being unbranded. This led to Pinterest to open up to brands to reach audiences with more precision.

The introduction of Taste Graph, which targets functionality, is the backbone behind Search Ads allowing for:

  • Matching phrases and keywords with more specificity.
  • Excluding negative terms overlapping with keyword searches.
  • Search term reports.

New search makes connections

The new auto-targeting preliminary tests allowed advertisers to present their ads to users searching ideas relevant to a desired product.

Stainmaster, Carnival Cruise Line, and Wayfair are among the testing brands that have seen positive results in using Search Ads, with lower costs per click ranging from 71% to 90%.

Would you be inclined to use Search Ads for your business? Let us know in our comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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