[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Clickbait ship sails on Facebook

Always iterating its News Feed, Facebook's latest change is another push to rid users' feeds of clickbait and unscrupulous headlines.

Having previously tried to punish pages by reducing their reach if users didn't spend long enough reading an article, the company has stepped up its fight against clickbait tactics.

Fool me once

Manually analysing tens of thousands of posts, Facebook confirmed that the two most common clickbait styles involve withholding information – You'll Never Believe What Happened Next! – and misleading or manipulating users.

With that in mind, Facebook's algorithm can identify pages and websites posting too much clickbait and hold them back from spreading too far.

On top of making the News Feed more trustworthy for users, Facebook wants these changes to have an impact on the content managers of the internet.

Pages aren't blacklisted forever, so posts can regain a larger audience if they stop publishing clickbait headlines.

Be genuine

Facebook doesn't anticipate unintended consequences, such as news organisations that rely on social traffic seeing their reach fall, though their advice remains general.

The company has uploaded a blog post to assist Page Managers as the changes take effect.

Users should notice a cleaner News Feed in the next couple of weeks, which also gives pages some time to start improving their headlines.
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment