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Content, Commerce, and Hilfiger

Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy.

You must be at least this cool.

Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app.

Combining social interaction with a shoppable experience, users can click a link to activate SideFlix, a new Facebook Messenger add-on, which takes users on a guided onboarding process.

Users will learn how to invite friend to take part in the app and receive more exclusive digital content as it is unveiled. The more friends, the more accesses. Simple.

The gimmick

The platform allows for a handful of unique experiences. For example, if two devices using SideFlix are placed side by side, users will be treated to a journey across Shanghai culminating at the 2018 TommyNow Icons fashion show.

Adding a third device will reveal BTS content of the TommyXLewis VIP launch party in New York, guided by Tessa Barton and Cole Herman, popular media influencers. All featured apparel will be shoppable.

Tommy Hilfiger has also teamed with Facebook Anthology to provide new ways to view content and shop simultaneously. This latest endeavour belongs along side Instagram and Snapchat’s shoppable posts and may just become a standard.

Do you often use shoppable posts when browsing new products? What do you think about Hilfiger’s latest approach to digital shopping? Let us know in the comments.

 

Learn with SMK through November

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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