[SMK] Social Media Knowledge


YouTube Marketing Upgrade

New targeting tools have arrived at YouTube headquarters.

Know your audience

In an effort to further grow their reach and better understand their evolving audience, YouTube wants to reach out to cord cutters and capitalise on “Lite TV users.”

The launch is meant to provide advertisers the ability to engage audiences opting for YouTube as their primary means of viewing as well as pay-per-view events.

Advertisers will be able to optimise campaigns for specific viewing devices, and compare to their ads being run on traditional television to better track the success of which medium is outperforming.

Google ads playing a role

Google’s “Light TV Viewers” is a segment within YouTube’s platform allowing for advertisers to target audiences that consume the most content online (the cord cutter).

Viewers consuming less than an hour of TV content daily are considered the “light” users, and marketers are focusing on “converged video experiences” that are easier to promote across TV and online viewing.

YouTube reaches more 18-to-49 year-olds than all TV networks combined, generating more than 180 million hours of daily watching hours. YT may have officially supplanted TV.

Where do you do most of your viewing? Do you think the stats on TV ring true? Let us know in the comments below.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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