[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Content, Commerce, and Hilfiger

Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy.

You must be at least this cool.

Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app.

Combining social interaction with a shoppable experience, users can click a link to activate SideFlix, a new Facebook Messenger add-on, which takes users on a guided onboarding process.

Users will learn how to invite friend to take part in the app and receive more exclusive digital content as it is unveiled. The more friends, the more accesses. Simple.

The gimmick

The platform allows for a handful of unique experiences. For example, if two devices using SideFlix are placed side by side, users will be treated to a journey across Shanghai culminating at the 2018 TommyNow Icons fashion show.

Adding a third device will reveal BTS content of the TommyXLewis VIP launch party in New York, guided by Tessa Barton and Cole Herman, popular media influencers. All featured apparel will be shoppable.

Tommy Hilfiger has also teamed with Facebook Anthology to provide new ways to view content and shop simultaneously. This latest endeavour belongs along side Instagram and Snapchat’s shoppable posts and may just become a standard.

Do you often use shoppable posts when browsing new products? What do you think about Hilfiger’s latest approach to digital shopping? Let us know in the comments.

 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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