Release Date: 3rd February 2023
Overview
Understanding Snapchat & TikTok marketing opportunities & challenges
- Understanding Snapchat & TikTok
– TikTok’s rise
– Snapchat’s smothering by Facebook
– Usage figures
– Marketing uptake - Business applications
– Challenges and opportunities
– Organic
– Influencer
– Ads
Strategic thinking, planning & channel set-up
- Strategic thinking
– Objectives
– Tactics
– Resources - Content marketing
– Beware vanity metrics
– Planning and channel integration
– Instagram issues - Account management
– TikTok marketing Business Centre & Ads
– Snapchat Business Manager
– Pixels and Event tracking
Content creation and organic reach
- Content creation and discovery
- TikTok
- Snapchat
– TikTok For You tab
– Hashtags and copywriting
– Sounds
– Community engagement
– Video production - Third-party tools
– TikToks vs Reels
Advertising strategy and tactics
- Ads overview
– Usage
– Spending - Campaign development
– Ad strategy
– Campaign types
– Targeting - Apple impact
- Comparing with Facebook
– Creative tools