[SMK] Social Media Knowledge

Strategy Course – Unlocking TikTok & Snapchat Marketing

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Release Date: 3rd February 2023

Overview

Understanding Snapchat & TikTok marketing opportunities & challenges

  • Understanding Snapchat & TikTok
    – TikTok’s rise
    – Snapchat’s smothering by Facebook
    – Usage figures
    – Marketing uptake
  • Business applications
    – Challenges and opportunities
    – Organic
    – Influencer
    – Ads

Strategic thinking, planning & channel set-up

  • Strategic thinking
    – Objectives
    – Tactics
    – Resources
  • Content marketing
    – Beware vanity metrics
    – Planning and channel integration
    – Instagram issues
  • Account management
    – TikTok marketing Business Centre & Ads
    – Snapchat Business Manager
    – Pixels and Event tracking

Content creation and organic reach

  • Content creation and discovery
  • TikTok
  • Snapchat
    – TikTok For You tab
    – Hashtags and copywriting
    – Sounds
    – Community engagement
    – Video production
  • Third-party tools
    – TikToks vs Reels

Advertising strategy and tactics

  • Ads overview
    – Usage
    – Spending
  • Campaign development
    – Ad strategy
    – Campaign types
    – Targeting
  • Apple impact
  • Comparing with Facebook
    – Creative tools