Release Date: 3rd February 2023

Overview

Understanding Snapchat & TikTok marketing opportunities & challenges

• Understanding Snapchat & TikTok
  – TikTok’s rise
  – Snapchat’s smothering by Facebook
  – Usage figures
  – Marketing uptake
• Business applications
  – Challenges and opportunities
  – Organic
  – Influencer
  – Ads

Strategic thinking, planning & channel set-up

• Strategic thinking
  – Objectives
  – Tactics
  – Resources
• Content marketing
  – Beware vanity metrics
  – Planning and channel integration
  – Instagram issues
• Account management
  – TikTok marketing Business Centre & Ads
  – Snapchat Business Manager
  – Pixels and Event tracking

Content creation and organic reach

• Content creation and discovery
• TikTok
• Snapchat
  – TikTok For You tab
  – Hashtags and copywriting
  – Sounds
  – Community engagement
  – Video production
• Third-party tools
  – TikToks vs Reels

Advertising strategy and tactics

• Ads overview
  – Usage
  – Spending
• Campaign development
  – Ad strategy
  – Campaign types
  – Targeting
• Apple impact
• Comparing with Facebook
  – Creative tools