Overview

Digital design principles, analytics & evaluation

• Appreciating digital design nuances
  – Channel vs outcome vs audience
  – Respecting design principles, but not being constrained
• Design concepts and useful tools
• Data driven design
• Harmonising creative and data
• Establishing effective feedback loops
• Defining design conversions
• Popular analytics tools
• Understanding conversion attribution
• Navigating the shifting privacy landscape

Web design & email best practices

• Purpose driven web design
  – Industry specific needs
  – Conformity versus creativity
• Responsive design versus mobile first
  – App design
• Why less is often more
• User experience best practices
• Mobile usability
• Speed is everything
• Email creative and copy conventions

Social content

• Understanding social algorithms
• Designing to maximise engagement
  – When engagement turns to outrage
• Blending into social feeds
  – Imagery and fonts
  – Meme culture
• Social video
  – Generating stand-out
  – Video story board design to maximise completion rates
  – Optimising for watch time
• Stories, Reels & TikToks
  – Unlocking trends
  – Short-form video best practices
  – YouTube joins the fray

Online Ad Design & Conversion Rate Optimisation (CRO)

• Branding versus direct response creative
  – Making memorable ads
  – Viral video learnings
  – Harmonising emotion
• Maxing user generated content
• Creative research tools
• Native ad editing capabilities
  – Easy video templates
• Creative testing and optimisation
  – A/B testing
  – Dynamic/ responsive creative features
• Objectively measuring ads
  – Analytics
  – Pixels