Overview
Digital design principles, analytics & evaluation
- Appreciating digital design nuances
– Channel vs outcome vs audience
– Respecting design principles, but not being constrained - Design concepts and useful tools
- Data driven design
- Harmonising creative and data
- Establishing effective feedback loops
- Defining design conversions
- Popular analytics tools
- Understanding conversion attribution
- Navigating the shifting privacy landscape
Web design & email best practices
- Purpose driven web design
– Industry specific needs
– Conformity versus creativity - Responsive design versus mobile first
– App design - Why less is often more
- User experience best practices
- Mobile usability
- Speed is everything
- Email creative and copy conventions
Social content
- Understanding social algorithms
- Designing to maximise engagement
– When engagement turns to outrage - Blending into social feeds
– Imagery and fonts
– Meme culture - Social video
– Generating stand-out
– Video story board design to maximise completion rates
– Optimising for watch time - Stories, Reels & TikToks
– Unlocking trends
– Short-form video best practices
– YouTube joins the fray
Online Ad Design & Conversion Rate Optimisation (CRO)
- Branding versus direct response creative
– Making memorable ads
– Viral video learnings
– Harmonising emotion - Maxing user generated content
- Creative research tools
- Native ad editing capabilities
– Easy video templates - Creative testing and optimisation
– A/B testing
– Dynamic/ responsive creative features - Objectively measuring ads
– Analytics
– Pixels