[SMK] Social Media Knowledge

Strategy Course – Digital Design For Non-Designers

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Digital design principles, analytics & evaluation

  • Appreciating digital design nuances
    – Channel vs outcome vs audience
    – Respecting design principles, but not being constrained
  • Design concepts and useful tools
  • Data driven design
  • Harmonising creative and data
  • Establishing effective feedback loops
  • Defining design conversions
  • Popular analytics tools
  • Understanding conversion attribution
  • Navigating the shifting privacy landscape

Web design & email best practices

  • Purpose driven web design
    – Industry specific needs
    – Conformity versus creativity
  • Responsive design versus mobile first
    – App design
  • Why less is often more
  • User experience best practices
  • Mobile usability
  • Speed is everything
  • Email creative and copy conventions

Social content

  • Understanding social algorithms
  • Designing to maximise engagement
    – When engagement turns to outrage
  • Blending into social feeds
    – Imagery and fonts
    – Meme culture
  • Social video
    – Generating stand-out
    – Video story board design to maximise completion rates
    – Optimising for watch time
  • Stories, Reels & TikToks
    – Unlocking trends
    – Short-form video best practices
    – YouTube joins the fray

Online Ad Design & Conversion Rate Optimisation (CRO)

  • Branding versus direct response creative
    – Making memorable ads
    – Viral video learnings
    – Harmonising emotion
  • Maxing user generated content
  • Creative research tools
  • Native ad editing capabilities
    – Easy video templates
  • Creative testing and optimisation
    – A/B testing
    – Dynamic/ responsive creative features
  • Objectively measuring ads
    – Analytics
    – Pixels