[SMK] Social Media Knowledge

Strategy Course – Data Driven Digital Design Masterclass

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Updated August 2023

Overview

Data-Driven Digital Design Principles & Creative Trends

  • Appreciating digital design nuances
    – Channel vs outcome vs audience
    – Respecting design principles but not being constrained
    – Navigating algorithm and policy changes
    – Why it’s video first
  • Design concepts and useful tools
    – Teamwork, process and ideation
  • Data-driven design
    – Harmonising creative and data
    – Establishing effective feedback loops
    – Defining design conversions
    – Popular analytics tools
    – Balancing quantitative and qualitative design insights
    – Reducing friction in the conversion cycle

Web design & email best practices

  • Purpose driven web design
    – Industry specific needs
    – Conformity versus creativity
    – Responsive design versus mobile first
    – App design
  • Website design best practice
    – Design platforms and build tools
    – Why less is often more
    – UX vs UI design
    – Mobile usability
    – Speed is everything
    – What matters more, copy or design?
    – Website optimisation testing tools
  • Email creative and copy conventions

Organic social content, engagement and short-form video

  • Social media content marketing
    – Planning, workflows and integration
    – Performance benchmarking
    – Content planning and storytelling
    – Optimising social content for reach
  • Understanding social algorithms
    – How do algorithms work and how are they evolving
    – Why is every platform duping TikTok
    – Video growth
  • Social media copywriting & creative
    – Boosting discoverability
    – Why are social media and SEO overlapping?
    – Shadow bans
    – Optimising for video watch time
    – Leveraging UGC

Online Ads: Display, Video & Search

  • Digital Ad Design
    – Balancing ad objectives and creative
    – Awareness vs direct response
    – Full funnel creative
  • Social Ads
    – Common formats
    – Design trends
    – Online video
    – Social video best practices
    – Design tools
    – Automation & AI
  • Google Ads
    – Search
    – Display
    – Generative AI