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DIGITAL MARKETING NEWS

Curalate’s visual analytics for Pinterest and Instagram

Image-based platforms like Pinterest and Instagram are a hit with users, however getting meaningful analytics from these sites has proved challenging for marketers.

Curalate might have the solution, with its visual analytics designed for draw data from the way users interact with images.

Picture perfect

Curalate, which began as a Pinterest-based marketing and analytics platform, has recently expanded its offering to include Instagram.

The new service allows brands to track how images are shared by Instagram users, merge user conversations across both platforms, see overall counts of followers, likes, comments and impressions, and track the success of hashtags used in Instagram campaigns.

Curalate also lets brands create promotions for Pinterest and Instagram simultaneously.

Image is everything

Pinterest and Instagram are among the most rapidly expanding social networks on the planet, with a recent study showing Pinterest is closing the gap on Twitter.

As these platforms continue to grow, so will the need for brands to measure their campaigns in the space.

While Curalate claims to be the only platform to offer Instagram and Pinterest analytics in one dashboard, that won't be the case for long.

To find out more visit www.curalate.com.

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