[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Digital leads brands to unique business models

Brands like Foursquare and Dell are discovering new ways to pivot business strategies and create new inventive collaborations.

B2C to B2B

Foursquare has seen a significant transition in business practices since its initial launch back in 2009 as its initial purpose began to wane with consumers.

Initially launched as a check-in app for users to share their current location, Foursquare has rebranded itself as a “location intelligence” service for businesses.

More than 90% of Foursquare revenue is currently generated via B2B with a 74% leap in profits in 2016. The new business to business model still draws on data made available through 50 million users still contributing.

Friends in collaboration

Dell stands as a brand bridging the gap between B2B and B2C services. In 2016, EMC and Dell Corp. merged to form Dell Technologies, housing Dell, Dell EMC, Pivotal Software, RSA, SecureWorks, VMware, and Virtustream.

Thanks to a single campaign-management process, Dell now integrates mobile and CRM data to better oversee budgets and tweak advertisement targets, allowing more access for all Dell teams to a common creative pool.

Dell believes B2B is essential to diversifying and generating stronger market growth, but should include multichannel interactions, such as coupons and offers, to generate flexibility and the transaction level.

Whether a company is specialising in tech, data, or consumer products, a unified vision reflexive of the changing demands of business and consumers appears to be key.

What are your thoughts on the new cultures surround B2B and B2C models? Give us your thoughts in the comment section below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment