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Digital Marketing News

[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video

As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from ....

15/01/2024
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LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times ....

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With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when visiting a website by disabling third-party cookies. While the change will initially only affect 1% of Chrome users, it will be rolle ....

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LinkedIn Newsletters continues to perform strongly - more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform - and daily readership has doubled year-on-year. And f ....

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Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and ....

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From February 2024, Google and Yahoo will start enforcing big changes to how bulk email senders (people who send more than 5,000 messages to Gmail addresses per day) operate. From early next year, they’ll be required to authenticate their ema ....

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TikTok is trying to get content creators to post longer videos to help them make more money and connect with audiences better. Longer videos would present TikTok with more opportunities to show adverts - ....

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To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conv ....

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Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for le ....

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Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and 'notes', which is a way to view other people ....

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The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset - which could have implications for marketers’ 2024 strategy (although it probably won't, since usage w ....

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Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping eff ....