Google Releases Massive March Core Algorithm Update

12/03/2024 Russell Hughes

Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful informati ....

[NEW STUDY] Social Media Engagers Are Not That Engaged

11/03/2024 Russell Hughes

It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that ....

YouTube Takes On TikTok Duets With New Collabs

08/03/2024 Russell Hughes

YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. ....

[NEW STUDY] How is Google’s New Search Generative Experience changing Search?

06/03/2024 Russell Hughes

Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search fe ....

LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months

04/03/2024 Russell Hughes

Heads up LinkedIn users - the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older ....

Meta Expands Instagram Creator Marketplace For Brands

01/03/2024 Russell Hughes

Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace ....

Google Adds New Gen AI To Performance Max Campaigns

27/02/2024 Russell Hughes

Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Per ....

Meta Trials Facebook To Threads Crossposting

26/02/2024 Russell Hughes

Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. ....

Google Removed 170 million Dodgy Google Reviews in 2023

23/02/2024 Russell Hughes

Google receives a lot of contributions across Maps and Search - about 20 million per day - and making sure that information is accurate and relevant to users is an important part of its activity. Those c ....

Google Introduces New “Trend Detection” Insights For GA4

21/02/2024 Russell Hughes

Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. ....

Meta Advises Advertisers Not To Boost Posts On Mobile

19/02/2024 Russell Hughes

Meta has advised users not to boost posts using their mobile app after changes to Apple's T&Cs will add a whopping extra charge to advertising costs. That's right - Apple will soon begin to charge iOS users a 30% service fee on boosted p ....