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YouTube mobile views exploding

We all know YouTube is big. Very very big. But according to new data from Google, the video platform has never been more popular with mobile viewers. Square eyes At its recent earnings call Google's Chief Business Office Omid Kordestani annou ....

05/08/2015

Twitter can do many things, but until now time travel wasn't one of them.  Now Twitter's Event Targeting lets brands peer into the future to purchase. Great Scott! Twitter's announced Event Targeting in a ....

SMK's app of the week: Perch

04/08/2015 SMK Editor

Looking for an easy-to-use app that provides a snapshot into your social activity? Look no further than sassy little app Perch. Perch 'n' peruse Perch is a new app for ....

Number Crunch: WeChat

03/08/2015 SMK Editor

Instant Messaging is big business. While Facebook's Messenger and WhatsApp tend to dominate the headlines, they're often outpaced by the plucky WeChat. Read on to learn more about the Chinese messaging service. Chatterbox WeChat lets user ....

Facebook has finally launched Partner Categories in Australia. ....

According to Aesop the tortoise will always beat the hare in a race. It seems Facebook heeded the ancient Greek philosopher's advice when it came to Instagram advertising. While its been relatively slow the monetise, Facebook's patience is beginning to pay ....

Social media moves at a frantic pace and it can be hard keeping up to speed on the latest stats. So today we're looking at five keys social facts every marketer should know about. 1. Timing is everything While far from an exact science, new r ....

Live-streaming video app Meerkat has announced Cameo, a new feature that lets you take over live streaming videos.  Snap it up Meerkat explained in a ....

Twitter might be the master of mobile, but its latest roll-out looks a lot like Facebook. Don't be a Card Twitter has changed the way it displays links on mobile. Clunky URLs are out, image-heavy cards are in, similar to the way Facebook displays its ....

SMK's app of the week: Skype Qik

28/07/2015 SMK Editor

Are you a fan of Skype but looking to add a bit of personality to your video calls? Skype Qik might be what you're looking for. Jazz hands Skype Qik is an official ....

YouTube is working on a Trusted Tester program that will give brands and creators more control over their content. More movi ....

Number Crunch: Millennials

27/07/2015 SMK Editor

The term millennial gets thrown around like gold dust in digital marketing circles. Millennials are the mysterious golden goose that, once cracked, will reign down all sorts of treasures. And they also like taking lots of selfies. But how much do we really know ab ....