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DIGITAL MARKETING NEWS

YouTube mobile views exploding

We all know YouTube is big. Very very big.

But according to new data from Google, the video platform has never been more popular with mobile viewers.

Square eyes

At its recent earnings call Google's Chief Business Office Omid Kordestani announced that YouTube homepage visits have tripled year-on-year.

Significantly, users are also spending more time on YouTube. Viewing time up 60% year-on-year, which marks the fastest rise in over two years.

That makes YouTube bigger than any cable TV network in the US with the 18 – 49 year old demographic.

Mobile movies

On mobile, the average session is now over 40 minutes, which is a 50% rise from last year. Google says users are watching more back-to-back videos than ever before.

With competition for video advertising from Facebook heating up, these figures show YouTube is more than ready for the challenge. 
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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