TikTok Launches Expanded Shopping Ads For Brands
TikTok is on a mission to re-design the marketing funnel to create an “infinite loop” powered by discovery and creativity, and while that might sound a little ‘sunshine and rainbows’, and more than a tad far-fetched, we should all pay ....
05/09/2022
LinkedIn Trials New TikTok Style “Discover” Feed
31/08/2022 Russell Hughes
If you thought there was no way the TikTok-ification of social media could extend to everyone’s favourite professional space, think again. We’re here to tell you that nobody is safe from the algorithm. That’s because LinkedIn has announced a slew of new features, in ....
Google Adds Outdoor Ads To Ads Offering
29/08/2022 Russell Hughes
Google has expanded its ad offering again. But rather than adding another virtual string to your bow, one of the internet’s original giants will let you target your audience where they live and breathe. Introducing… out-of-home advertising ....
Meta Expands “Advantage+” Automation Capabilities
26/08/2022 Russell Hughes
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. ....
Google Announces Major “Helpful Content” Algorithm Update
24/08/2022 Russell Hughes
Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers ch ....
Instagram & Facebook See New Creative Reels Updates
22/08/2022 Russell Hughes
Another new headline feature is coming to Reels - but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. ....
Meta Launches New B2B Ad Targeting Options
19/08/2022 Russell Hughes
Look out LinkedIn because Meta is coming... Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size bus ....
LinkedIn Content Marketing Gets A Creative Boost
17/08/2022 Russell Hughes
LinkedIn has announced a suite of new creative features for businesses and creators alike aimed at making it easier to share visual content on the social network. Keren Ba ....
Meta Culls Facebook Live Shopping, Shifts Focus to Reels
15/08/2022 Russell Hughes
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be a ....
Google Simplifies Measurement With “Google Tag” Updates
12/08/2022 Russell Hughes
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly ....
Google Releases 4 New Updates for Social Media-Styled “Discovery Ads”
10/08/2022 Russell Hughes
Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to 3 billion people monthly on the ....
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts
08/08/2022 Russell Hughes
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production - since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, Ju ....