[SMK] Social Media Knowledge


Meta Kills Off “Creator Studio”

Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio.

Renowned for being buggy, glitchy, and crashy (probably not a word, but don’t care) – few will cry over the eventual demise of Creator Studio.

Although that said, in recent times, it has been home to many of Meta’s better content marketing tools, especially around video.

A change coming to Creator Studio

The change will bring all creator tools under the Business Suite roof as Meta seeks to consolidate its bamboozling array of business tools.

Alongside content marketing, users can also use Business Suite for analytics, commerce and messaging – which makes it a one-stop-shop for everything page related. When you think about it in those terms, this switch makes sense, even if it won’t pacify page managers who have been forced to learn yet another platform.

Meta says marketers who don’t like the change can switch back, but be warned because this option will soon cease to exist.

There’s not much concrete information about why the change is being made, although you can assume it’s been made to consolidate all page management tools under one roof.

Plus, it was a bit rubbish.

Creator Studio was pitched as a platform that makes it easy for content creators to build an audience on Facebook, and it undoubtedly did what it was designed to do. On a good day.


Creator Studio simplifies the process of building and managing your presence on Facebook and Instagram. It’s where you can post, track performance, monetize content and interact with fans.”

Creator tools in Business Suite

This brings us nicely to Business Suite, and what users can do within the platform.

Launched in 2020, Business Suite was originally aimed at small businesses on the platform but with a vision for a more wholesale rollout.

Sheryl Sandberg, former Chief Operating Officer, Meta, Sept 2020

“We’re building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp.

It is available for small businesses globally starting today and will expand to larger businesses next year.”

Social media managers can create posts, reels and stories, create ads, access the full range of creator tools, keep track of monetisation, manage branded content permissions and manage streaming content and settings for a gaming creator profile. Basically, everything that Creator Studio used to do, Business Suite can now do – plus a little bit extra.

As mentioned before, users can switch back to Creator Studio. If you’d like to do so, use the following steps:

  1. Open Meta Business Suite.
  2. Go to Help.
  3. Click on Switch to Creator Studio, then a pop-up screen will appear. From this menu, you can click to view All Tools or switch back to Creator Studio.
  4. Click Switch back.

The rest of its capabilities

Business Suite offers the full range of tools required to keep Pages performing at their best.

As we explored earlier, it now includes a host of content management features. You can schedule posts and use features like messaging, A/B testing, tags and ad tools to make sure you’re connecting with your audience in the most effective way.

You can also use it to:

  • Access Commerce Manager.
  • View insights.
  • Create ads.
  • Protect your content rights with Rights Manager

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