Durex Uses Facebook to Promote Safe Sex

16/04/2012 SMK Editor

Condom megabrand Durex has turned to creative Facebook fans for their latest campaign, The Naked Box competition. ....

Facebook's One Billion dollar purchase of Instagram

13/04/2012 SMK Editor

Perhaps the biggest news in social media this week was Facebook’s one billion dollar purchase of Instagram. ....

The Melting Pot - crowdsourcing a cookbook

04/04/2012 SMK Editor

When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book. ....

Top 5 statistics: Australian shoppers online and in store

04/04/2012 SMK Editor

The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions. ....

Myer Miss Shop Blogger Project attracts young spenders

04/04/2012 SMK Editor

Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women. ....

Expert profile: BMF CEO Jeremy Nicholas

03/04/2012 SMK Editor

We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend. ....

Bonds Birthday Project

02/04/2012 SMK Editor

Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people. ....

This week's tweather round-up

30/03/2012 SMK Editor

Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week. ....

Hungry Jack’s $5 experiment

28/03/2012 SMK Editor

Hungry Jack's together with Clemenger BBDO, Sydney have created 'The $5 Experiment' to promote the $4.95 Stunner deal. ....

Top five facts: Pinterest continues to grow

27/03/2012 SMK Editor

Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown. ....

Expert profile: Innovation expert Roger La Salle

27/03/2012 SMK Editor

Roger La Salle’s innovation approach is now practiced in 26 countries. His material is licensed through Deloitte, and he has written several books on the subject. ....