The Melting Pot - crowdsourcing a cookbook
When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book. ....
04/04/2012
Top 5 statistics: Australian shoppers online and in store
04/04/2012 SMK Editor
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions. ....
Myer Miss Shop Blogger Project attracts young spenders
04/04/2012 SMK Editor
Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women. ....
Expert profile: BMF CEO Jeremy Nicholas
03/04/2012 SMK Editor
We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend. ....
Bonds Birthday Project
02/04/2012 SMK Editor
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people. ....
This week's tweather round-up
30/03/2012 SMK Editor
Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week. ....
Hungry Jack’s $5 experiment
28/03/2012 SMK Editor
Hungry Jack's together with Clemenger BBDO, Sydney have created 'The $5 Experiment' to promote the $4.95 Stunner deal. ....
Top five facts: Pinterest continues to grow
27/03/2012 SMK Editor
Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown. ....
Expert profile: Innovation expert Roger La Salle
27/03/2012 SMK Editor
Roger La Salle’s innovation approach is now practiced in 26 countries. His material is licensed through Deloitte, and he has written several books on the subject. ....
Colgate Facebook campaign has Aussie kids smiling for change
26/03/2012 SMK Editor
SMK looks at how George Patterson Y&R Sydney helped Colgate and The Smith Family use Facebook to raise money - and awareness - for Australian kids in need. ....
This week's tweather round-up
23/03/2012 SMK Editor
Jim Stynes, Whittaker's chocolate and packed public transport trend in the twittersphere this week. ....
Expert profile: CommBank Chief Marketing Officer Andy Lark
21/03/2012 SMK Editor
Andy Lark is Chief Marketing Officer at CommBank, he shares how social channels work for the bank. ....