Herald Sun prepares for paywall launch next week

05/03/2012 SMK Editor

The Herald Sun has announced changes to the Herald Sun website, including a significant redesign and a Freemium (paywall) model. The changes will go live next week. ....

Leggo’s Personalised Love Songs have fans singing praises

05/03/2012 SMK Editor

SMK looks at how BWM Melbourne and HardHat Digital delivered a personalised love song campaign via Facebook for Leggo’s. ....

Expert insight: Facebook Timeline for business

02/03/2012 SMK Editor

We speak with some of Australia's best digital experts about Timeline for Facebook pages. ....

5 tips: Facebook Timeline for Pages

01/03/2012 SMK Editor

On 31 March 2012 all Facebook Pages will move to timeline. Here's our top five tips for redecorating. ....

Behind the Paywall

29/02/2012 SMK Editor

As the Herald Sun moves to a freemium model, we take a look at how The Australian fared with their paywall. ....

Three tips from marketing rock stars

26/02/2012 SMK Editor

Last week I met Global Business Celebrity, Jeffrey Hayzlett and interviewed Scott Stratten, author of Un-marketing. ....

Expert profile: Media Gang

26/02/2012 SMK Editor

As editorial budgets become tighter, the number of Australian media professionals freelancing is growing. ....

Number Crunch: Mobile phone purchases

23/02/2012 SMK Editor

Almost one in three young people would like promotions sent to them via mobile, and one in three have made or considered making purchases via smartphone. ....

Come fly with me - KLM's Meet & Seat

22/02/2012 SMK Editor

Social media savvy airline KLM offers passengers the opportunity choose who they sit next to. ....

Quick Tips on Driving Change

21/02/2012 SMK Editor

Get Schmart Marketing conference in Melbourne was co-hosted by Jeffrey Hayzlett who spoke about driving change. ....

Pascall Hits the Road

19/02/2012 SMK Editor

Mango PR and Events teams with MORE FM to deliver an ambitious social media-supported experiential campaign for Pascall New Zealand. ....