Honda plays off Ferris Bueller's Day Off with Broderick ad for Honda CRV

31/01/2012 SMK Editor

An advertisement showing star of Ferris Bueller's Day Off Matthew Broderick calling in sick had viewers speculating about a sequel, but it's just a clever play by Honda. ....

3 ways Google+ can boost your business

30/01/2012 SMK Editor

We look at some easy ways Google+ can help build brand awareness ....

The Tree of Like

30/01/2012 SMK Editor

Taking advantage of the reach of Facebook for professional purposes, Branch Out is growing day by day. ....

Facebook saves Louie the Fly – for now

30/01/2012 SMK Editor

We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes. ....

And now for the tweather

27/01/2012 SMK Editor

While the nation took the day off Twitter was abuzz with politics, personal quirks and McDonald's this week. ....

Social Media crisis management over coffee

27/01/2012 SMK Editor

What started out as an invitation to feature a new café in return for a cup of coffee has degenerated into a PR crisis. ....

Sony brings Underworld to Facebook - in 3D

26/01/2012 SMK Editor

Sony has produced a series of interactive 3D chalk drawings to promote the release of ‘Underworld Awakenings’. ....

Australia Day - true blue marketing madness

25/01/2012 SMK Editor

Australian brands and retailers are embracing our national holiday to promote product and offer generous discounts ....

Twitter looks to deliver more customised content

24/01/2012 SMK Editor

Twitter’s recent acquisition of news-curation platform Summify signals its intention to offer users more relevant tweets ....

Managing a crisis in the digital space

24/01/2012 SMK Editor

Matthew Mahon from Royce talks to SMK about how social media can help brands defuse potential online crisis ....

Number Crunch: Google+ growth

23/01/2012 SMK Editor

Google+'s user and engagement figures continue to rise: the latest stats ....