AI & DIGITAL MARKETING NEWS
Facebook aims to monetise mobile market with app ads
In the same week that Google announced almost half of all Olympic related searches in Australia were made using mobile devices, Facebook has announced testing of a new ad unit aimed at driving installs of mobile apps. ....
10/08/2012
Social Gifting: Its all in the way you Wrapp It
06/08/2012 SMK Editor
Social gifting has arrived in Australia with Swedish based Wrapp launching with the support of several Australian retailers ....
Facebooks New Tools Aim Straight at Marketers
06/08/2012 SMK Editor
Facebook has added a number of new marketing features further highlighting the platforms potential as a marketing tool. ....
Facebook introduces the Recommendations Bar, claim boost to click through
05/08/2012 SMK Editor
New social plug-in makes it easier to find articles based on what your friends like and share ....
Aussie-made app Tonight! gets update to make planning your night easier
05/08/2012 SMK Editor
iOS app is all about letting your friends know where you are and who you’re seeing tonight. ....
Google Map Maker launches in Australia
03/08/2012 SMK Editor
Australians have now been approved to add their own magic touches to Google Maps ....
How much is your Gmail account worth?
02/08/2012 SMK Editor
Backify’s Gmail value calculator values the average Gmail account at $3,588.85. ....
Cloud Computing Transforming User and Business Behaviour
02/08/2012 SMK Editor
Cloud computing is changing the way marketers, businesses, and people work, interact and play. ....
Foursquare Implements Paid Ads with Promoted Updates feature
02/08/2012 SMK Editor
The online check-in service launches its first moneymaking feature -- letting brick-and-mortar merchants announce updates and specials to bring in local customers. ....
Facebook Ads face scrutiny over alleged bot boosting
31/07/2012 SMK Editor
A US start up has withdrawn its Facebook presence after allegedly discovering the majority of its Facebook Ads clicks were from bots. ....
Yelp moves on mobile
31/07/2012 SMK Editor
The social review site announces a host of new features aimed at its increasingly mobile users. ....
LinkedIn launches new look and features
29/07/2012 SMK Editor
LinkedIn is hoping a contemporary look and some social-savvy features will boost user engagement. ....