[SMK] Social Media Knowledge

Digital Marketing News

Google Search Plus Your World

Is including your social graph in search results beneficial? We talk to three SEO experts about their take on Google's new Search Plus Your World. ....

02/02/2012

The German motor giant has announced plans to integrate Facebook, Google and Yelp into vehicles' computer systems from 2013. ....

Window shopping used to be harmless, but Net-A-Porter has changed that. ....

Toolbox: Twellow

01/02/2012 SMK Editor

Ever wished there was a yellow pages for twitter? Well this is it. Twellow taps into Twitter and categorises members for effective searching. ....

A new report from The Boston Consulting Group expects 3 billion to people to be online by 2016 and says businesses must go digital. ....

Mapping the trends

31/01/2012 SMK Editor

John Barratt, co-founder of Trendsmap, talks about keeping ahead of the game, people power and his new project. ....

An advertisement showing star of Ferris Bueller's Day Off Matthew Broderick calling in sick had viewers speculating about a sequel, but it's just a clever play by Honda. ....

We look at some easy ways Google+ can help build brand awareness ....

The Tree of Like

30/01/2012 SMK Editor

Taking advantage of the reach of Facebook for professional purposes, Branch Out is growing day by day. ....

We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes. ....

And now for the tweather

27/01/2012 SMK Editor

While the nation took the day off Twitter was abuzz with politics, personal quirks and McDonald's this week. ....

What started out as an invitation to feature a new café in return for a cup of coffee has degenerated into a PR crisis. ....