[SMK] Social Media Knowledge

Digital Marketing News

Radian6 emphasises the importance of listening

Set up a listening post before diving into social media, says Radian6 ....

05/09/2011

There’s no place like in-store for this ex-corporate marketing manager turned fashion designer ....

Last week Australia became the world’s first smartphone nation, when statistics released by market research firm Kantar revealed that over 49% of Australians own a smartphone, the highest percentage of any nation. ....

After months of testing and speculation of an imminent Australian release, Facebook has announced that it will no longer be launching Facebook Deals, its nascent daily deals project. The social networking giant, who has been trialling Deals as a competitor to sites such as G ....

“I’d say 90% of the time we find that the assumptions we make are not correct. We’re happy with that because, it means we change it, we flip it so that it is right.,” says Bronwen Clune, Customer Development Manager at Pollenizer. ....

McDonald’s Australia hits 100,000+

25/08/2011 SMK Editor

McDonald’s approach to social media is slow and steady ....

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Is location the new 'check in'?

23/08/2011 SMK Editor

Facebook Places is no longer. Does location offer more opportunities? ....

Mob-Labs augmented reality

22/08/2011 SMK Editor

Mob-Labs create some amazing digital experiences. But they say the best is yet to come. ....

Opinion: Facebook deals

19/08/2011 SMK Editor

SMK Program Director, James Fitzgerald explores the potential pitfalls of Facebook Deals. ....

Eventarc is an Australia-based event registration solution ....

Volley Australia engages with loyal fans on Facebook and Twitter. ....

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With an investment of $14million over three years, Tourism Victoria’s Play Melbourne campaign is serious business. ....