Linking in to the Right Candidates

04/10/2011 SMK Editor

In a positive move for those eager for LinkedIn to improve its relevance and meet its potential, LinkedIn has released a plugin designed to make the job application process more streamlined for applicants and employers. ‘Apply with LinkedIn’ is a free service available t ....

Always ‘Coke’… and ‘Matt’ and ‘Tara’

03/10/2011 SMK Editor

Coca Cola has just launched the ‘Share a Coke’ campaign, where 150 of the most popular names in the country (including Matt and Tara) will be printed on coke bottles and available at stores nationally. The huge summer campaign is exclusive to Australia and marks the firs ....

GASP complaint email ignites media

30/09/2011 SMK Editor

Perhaps a lesson in how not to handle crisis communications ....

Google+ traffic soars

28/09/2011 SMK Editor

Australian visitation to google+ increases 1269% ....

What Google Plus means for Advertisers

27/09/2011 SMK Editor

Google Plus launched publicly last week, and beyond the hype there’s plenty beneath the hood to interest business. More than just an alternative to arch-rival Facebook, Google hopes Plus will help them learn more about their users to develop sophisticated personalised adve ....

Cadbury sets its sites on the kitchen

27/09/2011 SMK Editor

Launching in September 2011, the Cadbury Kitchen allows users to post ratings and reviews. As Cadbury reaches out to local food bloggers to engage them with the site, we spoke with Senior Brand Manager for Cadbury Kitchen at Kraft Foods, Gemma Trivisonno. ....

In-store shoppers seek online advice

26/09/2011 SMK Editor

New data from the AMP Capital Shopping Centre’s (AMPCSC) Annual Report suggests that while the 95% of Australian retail sales occur in bricks and mortar stores, 85% of shoppers are researching online before they buy. This research includes price comparisons, talking to fri ....

Activating consumer-brand engagement in the online environment

23/09/2011 SMK Editor

Director of Tiger Pistol, Steve Hibberd sees (some) Australian brands and consumers as two teenagers on a first date. They want to engage, but how? ....

Myer Triples Online Sales

22/09/2011 SMK Editor

Despite Myer posting an overall loss for the 2010/2011 financial year, its online sales have increased over 300% this fiscal. And while the department store’s online sales currently account for a small percentage of its total revenue, the sector is predicted to grow. ....

Twitter’s Web Analytics is good for business

19/09/2011 SMK Editor

Twitter has just announced its Web Analytics service, which will allow websites to measure how much traffic is directed to their site via Twitter. Scheduled to roll out over the next few weeks, this new service presents a range of benefits to businesses. ....

Woo! Woo Board

15/09/2011 SMK Editor

Pollenizer is no stranger to new concepts, but Wooboard represents the first project where the idea came from within the team ....