Facebook Opens Up Shorter Video Campaigns

17/03/2021 SMK Editor

Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content ....

Twitter To Start Charging For Tweets

14/03/2021 SMK Editor

Super Followers Launch In Subscription Drive  Twitter is going to start charging users to see tweets. That’s right; the notoriously free platform will start to allow certain accounts to monetise their content in new ways. ....

Google My Business Ramps Up Reporting

09/03/2021 SMK Editor

GMB launches richer insights across Search & Maps  Google My Business (GMB) was one of the big marketing winners from a COVID-infused 2020, growing in stature and usefulness with every quarter. However, for all its growing utili ....

Pinterest Announces New Video, Insights & Trending Tools

07/03/2021 SMK Editor

Pinterest Video Views Up 100% In 2020, While Uploads Grow 6X Last week, Pinterest hosted its first-ever Pinterest Presents summit, virtually, of course, where it gave marketers a glimpse into what 2021 and beyond would mean for the platform. ....

Why's Everyone Talking About Clubhouse?

01/03/2021 SMK Editor

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TikTok’s Top 2021 Content Trends

23/02/2021 SMK Editor

New Report Sets Creative Tone For 2021 Understanding audience trends, knowing what will generate engagement, and harnessing creativity as we move through 2021 is vital for brands and marketers in a post-COVD world. Luckily for creatives, ....

LinkedIn's New Freelance & Consulting Gigs

21/02/2021 SMK Editor

LinkedIn Challenges Fiverr & Upwork With New Freelance Services LinkedIn wants a slice of Fiverr and Upwork's pie and is reported to be in the process of developing a direct competitor to those services called Marketplaces. ....

Google Expands Messaging For Google My Business

17/02/2021 SMK Editor

Desktop Upgrade Follows 2020 Launch On Maps & Search In 2021, messaging app usage is expected to surge past 2.9 bn people worldwide. ....

Shopify Integrates With Facebook & Instagram Shops

16/02/2021 SMK Editor

Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new ....

Pinterest Announces Stories & Expands Ecommerce Suite

14/02/2021 SMK Editor

Microsoft tempts Pinterest with $51bn buyout  Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal ....

Facebook Testing New Brand Safety Features

11/02/2021 SMK Editor

Facebook Trials Topic Exclusions As Advertiser Worries Mount Marketers have had a problem with Facebook Ads for some time, and the tech giant has finally instigated the baby-steps required to fix it. When someone as powerful and influent ....