LinkedIn Chatter Up 48%, New Engagement Tools Launch

07/02/2021 SMK Editor

LinkedIn Engagement & Marketing Spend Boom As with most social channels, COVID 19 has been kind to LinkedIn. While it took an initial revenue hit this time last year, it has since recovered well, and usage has surged amongst locked d ....

Social Ad Spend Surged 50% In 2020

27/01/2021 SMK Editor

Socialbakers Report Highlights Organic & Paid Trends 2020 was a year that many of us struggled with. It was a year the likes of which we had never seen before, and hope never to see again. So it should come as no surprise to learn th ....

Google Gives Gmail Ads New Home

24/01/2021 SMK Editor

1st July Sees Gmail Ads Absorbed Into Discovery Campaigns  Gmail Ads are a-changin, and the manner of their change has the potential to frustrate brands and marketers who enjoyed using them as a standalone ad type. Gmail Ad targetin ....

TikTok Overtakes Instagram

20/01/2021 SMK Editor

TikTok Monthly Usage Doubled In 2020 One of the most high profile social media product releases of 2020 was Instagram Reels, launched in an attempt from Instagram to sustain market share given the rise of TikTok. However, according to re ....

WordPress Launches Built by WordPress.com

18/01/2021 SMK Editor

WordPress Announces Web Dev Service Competing With Squarespace  WordPress has announced the launch of its new website building service called Built By WordPress.com. WordPress is perhaps the world’s most popul ....

Facebook Streamlines Pages, Culls Likes

17/01/2021 SMK Editor

Pages Redesign Looks To Ease Management  New Year, New Facebook Page. However, 2021 sees another redesign and more fundamental shifts, with the culling of Facebook Likes. Page Followers are now the new priority, but ....

LinkedIn Levels Up Sales With New Product Pages

12/01/2021 SMK Editor

New Product Pages Offer Upside For Both B2B & B2C LinkedIn unveiled a pre-Christmas treat for marketers as it announced Product Pages on the 15th of December. Product Pages are a new offering from the social media platform. LinkedIn ....

Google's New TikTok & Insta Video Offering

10/01/2021 SMK Editor

Short Form Video Comes To Search 2020 was a massive year for short-form video, with juggernaut TikTok proving, without doubt, the love that users have for irreverent snippets. One can only imagine the founders of Vine, must feel like Wi ....

Facebook Ad Glitches Could Spark 2021 Exodus

09/01/2021 SMK Editor

Marketers Bemoan Rising Costs & Glitches Galore  Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving mean ....

Google Maps Launches Social Features

17/12/2020 SMK Editor

New Community Feed Offers Free Reach For 2021 Over the past 24 months, Google has been quietly but steadily building out the feature set of Google Maps. With its kick-ass mapping service evolving from a handy free route-finder to an effe ....

Facebook Moves Into CRM, Following Kustomer Acquisition

15/12/2020 SMK Editor

Facebook Looks To Provide A Unified Customer View  Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal ....