Instagram Launches Enhanced Tags for Creators

25/03/2022 Russell Hughes

Have you ever done an incredible bit of work and the credit goes to someone else? It’s incredibly frustrating, isn’t it. Imagine if your income revolves around getting credit for unique and entertaining content ideas… ....

Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event

23/03/2022 Russell Hughes

Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, ....

Google Announces July 2023 Deadline for Google Analytics 4 Migration

21/03/2022 Russell Hughes

Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most - the shift to GA4 is undoubtedly one of the key tasks ....

Instagram releases auto-generated captions for video

18/03/2022 Russell Hughes

The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to ....

Google Analytics 4 Announces New Personalised Reports

16/03/2022 Russell Hughes

For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google An ....

TikTok extends videos from 3 mins to 10 mins

14/03/2022 Russell Hughes

TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous ....

Google Rolls Out "Enhanced Conversions for Leads" For Offline Reporting

11/03/2022 Russell Hughes

Despite the recent rise of eCommerce and rapid digital transformation sparked off by the global health pandemic, most business outcomes still take place offline. In effect, creating a near-permanent headache for marketers looking to measure and attribute online to offline ....

Facebook Offers Ads Guidance For Struggling Businesses

09/03/2022 Russell Hughes

It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple's iOS changes in April 2021, impacting how data is used across the platform. As Apple opt ....

[STUDY] Instagram Engagement Down 30%

07/03/2022 Russell Hughes

There’s bad news for all those Instagram aficionados out there - engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 202 ....

TikTok Releases Rising Trends Report for Brands

04/03/2022 Russell Hughes

TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What's Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock ....

Google lifts the lid on Google Maps reviews

02/03/2022 Russell Hughes

For businesses that prioritise local marketing or communications activity, Google Maps can be a gamechanger. To help businesses better utilise Maps, Google has lifted the lid on how Maps reviews work, aiding organisations to boost visibility while also protecting their re ....