Snapchat Forks Out $1m Daily For Viral Hits

03/12/2020 SMK Editor

Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowi ....

YouTube Ad Costs Could Tumble With Policy Update

01/12/2020 SMK Editor

YouTube Unlocks Ad Space, But There's A Catch YouTube has recently announced a series of changes for pre-roll video advertising, which will lead to a significant increase in ad space and hopefully, a reduction in costs for marketers. ....

Instagram Expands Branded Content Campaigns

29/11/2020 SMK Editor

Instagram Heightens Transparency & Disclosure Instagram has expanded its branded content campaigns. The platform has done this in three key ways: Branded Content tags Branded Content ads Product ta ....

Fixing A Disabled Facebook Ad Account

23/11/2020 SMK Editor

Since COVID-19 many businesses, organisations and agencies have reported that their Facebook ad account was or is disabled. Why did Facebook disable my ad account? Facebook reviews millions of ad accounts every day on the ....

Working With Facebook Ad Support To Fix A Disabled Account

22/11/2020 SMK Editor

Where do I get Facebook Ads support? Facebook provides limited support for advertisers. If you have a Business Manager account, depending on your ad account Facebook may provide access to you with their live chat. Go ....

Instagram Rolls Out Biggest Redesign In Years

20/11/2020 SMK Editor

Instagram Doubles Down On Reels & Shopping Instagram has unveiled a significant new redesign focusing on Reels and Shopping. TikTok competitor Reels has been handed prize real estate within Instagram, while the Shop tab has also elev ....

TikTok To Top 1.2 Billion Users in 2021

17/11/2020 SMK Editor

TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok wil ....

Google Announces New SEO Ranking Signals From May 2021

15/11/2020 SMK Editor

Google Puts Marketers On Notice  Back in May, Google announced that page experience would be included in Google Search ranking. Now we’ve got a roll-out ....

Google Podcast Manager’s Improved Listener Insights

12/11/2020 SMK Editor

Google Launches Podcast Manager Google has announced a feature that should interest podcasters, publishers and content producers. It’s called Google Podcast Manager. The Google Podcast Manager dashboard now allows creators to see h ....

Instagram Live's New Four-Hour Broadcasts & Badges

10/11/2020 SMK Editor

Instagram Ups The Ante As Live-Streaming Booms  Instagram has announced a series of changes to Instagram Live, aimed at both brands and influencers alike, impacting production, editing and amplification. The headline change is expan ....

Microsoft Launches Smart Google Analytics Challenger

08/11/2020 SMK Editor

Free Web UX Tool Offers Visual Heatmaps, Session Playbacks & More Microsoft has announced the launch of a free-to-use behavioural analytics tool called Microsoft Clarity. Clarity, as the name suggests, is designed to help users go do ....