Facebook Reels Rolls Out Globally
Meta will not stop in its quest to beat TikTok at its own game. Its latest attempt is to bring the Instagram-debuted Reels to Facebook. Facebook publicly launched Reels in the U.S in September 2021, and it's now available in 150 countries, allowing Instagram content creat ....
28/02/2022
Google Bets Big on Performance Max Campaigns In 2022
25/02/2022 Russell Hughes
Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day p ....
TikTok Launches 'Instant Pages' In Direct Response Boost
23/02/2022 Russell Hughes
TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted w ....
YouTube Lays Out 2022 Plans For Creators & Brands
16/02/2022 Russell Hughes
YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 - and no surprise - it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows h ....
Instagram Extends Video Remix Option to All Videos, Not Just Reels
11/02/2022 Russell Hughes
Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue tha ....
LinkedIn Doubles Down On Events, Audio & Live Video
04/02/2022 Russell Hughes
Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Liv ....
Facebook Consolidates Campaign Objectives In Ads Manager
28/01/2022 Russell Hughes
Facebook made one, last-ditch change to its ad objective listings in Ads Manager before 2021 ended. If you missed it, that’s no surprise as Mark Zuckerberg’s boffins got it done just days before Christmas. The change aims to make your ad campaign set- ....
TikTok Study Shows Brand & Creator Collabs Power
26/01/2022 Russell Hughes
More and more brands are realising the power of TikTok and the influence it can have over key markets - but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. ....
LinkedIn Expands Content Marketing & Live Events Offering
03/10/2021 Russell Hughes
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, ....
Facebook Building "Modern-Day Yellow Pages"
30/09/2021 Russell Hughes
Business listings launch on WhatsApp ahead of global rollout Facebook has announced the development of a "modern-day Yellow Pages" on WhatsApp. Its pilot, currently underway, lets users search for shops and services on the platform. ....
Facebook Releases Major Ad Targeting Update As Privacy Regulations Bite
27/09/2021 Russell Hughes
Post iOS 14, Facebook doubles down on automated targeting features Five months after the launch of Apple's iOS 14.5 update and the effects of Apple's privacy clampdown is beginning to be felt as the social media data hose chokes off. ....
Google Ads Automation Upgrade
26/09/2021 Russell Hughes
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for t ....