Facebook Messenger Merges With Instagram DMs

04/10/2020 SMK Editor

Facebook Ramps Up Messaging Features for Instagram At the start of 2019, Mark Zuckerberg laid out the future for his Facebook empire, with messaging at its co ....

Facebook Kills Off 20% Image Text Rule!

29/09/2020 SMK Editor

Facebook Quietly Winds Down Painful Content Ruling For communicators on the coalface of social media marketing, one of the most frustrating elements of the day to day was Facebook's dreaded 20% Rule. Introduced around 2013, ....

LinkedIn Redesigns, Launches Stories Globally & More

27/09/2020 SMK Editor

First Major LinkedIn Product Redesign In Five Years  After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic over ....

Google My Business & Local Campaigns' Expanded Offerings

24/09/2020 SMK Editor

Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking t ....

Facebook Launches New Business Suite Management Tool

22/09/2020 SMK Editor

Business Suite Streamlines Facebook, Instagram & Messenger Marketing  Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more ....

[New Report] Covid Consumer Content Trends

20/09/2020 SMK Editor

New Pinterest Consumer Trends & Creative Covid Ideas Coming up with fresh content marketing ideas and campaigns is difficult at the best of times. Week after week, post after post, things can get a bit samey.  Throw in t ....

YouTube Launches New Video Conversion Tracking

15/09/2020 SMK Editor

Engaged View Conversions Could Solve Video Attribution Conundrum  Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing i ....

TikTok's New Viral "Stitch" Feature

13/09/2020 SMK Editor

When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is ....

Instagram Reels Roll-On

10/09/2020 SMK Editor

What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users a ....

LinkedIn Pages Get Events & Staff Upgrade

08/09/2020 SMK Editor

LinkedIn's Big Corporate Events Push Continues  LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts ....

Facebook Testing Organic Video Testing

06/09/2020 SMK Editor

Organic Video Post Testing Trialling Within Creator Studio  Let's be honest. We all hate Facebook Creator Studio. It's a frustrating, buggy, mess of a piece of software, which shatters dreams on an almost weekly basi ....