Instagram Announces Influencer Crackdown

18/10/2020 SMK Editor

UK Watchdog Prompts Instagram To Act On Promo Non-Disclosure  Instagram has announced an influencer crackdown. The social media giant is going to do more to catch those who fail to disclose when they’re being paid to promote p ....

Zoom Muscles In On Event Marketing

15/10/2020 SMK Editor

OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and a ....

Google Announces "Performance Max"

13/10/2020 SMK Editor

Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, ....

YouTube Mimics Instagram With New Shopping Play

11/10/2020 SMK Editor

YouTube Testing Ecommerce & Shopify Integrations  YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Bac ....

Google Brings “Stories” To Search Homepage

08/10/2020 SMK Editor

Google Rebrands & Expands Stories In Search  Another day, another platform launching their version of Stories. If it isn’t any of the giants under the Facebook umbrella, you can be sure it’s got something to do with Google. ....

Facebook Expands Groups & Opens Organic Reach

07/10/2020 SMK Editor

Public Facebook Group Posts To Begin Ranking In News Feeds Facebook has introduced a new range of features to Groups that will make them easier to manage, increase engagement and boost organic reach. Over 1.8 billion (yes, you read that ....

Facebook Messenger Merges With Instagram DMs

04/10/2020 SMK Editor

Facebook Ramps Up Messaging Features for Instagram At the start of 2019, Mark Zuckerberg laid out the future for his Facebook empire, with messaging at its co ....

Facebook Kills Off 20% Image Text Rule!

29/09/2020 SMK Editor

Facebook Quietly Winds Down Painful Content Ruling For communicators on the coalface of social media marketing, one of the most frustrating elements of the day to day was Facebook's dreaded 20% Rule. Introduced around 2013, ....

LinkedIn Redesigns, Launches Stories Globally & More

27/09/2020 SMK Editor

First Major LinkedIn Product Redesign In Five Years  After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic over ....

Google My Business & Local Campaigns' Expanded Offerings

24/09/2020 SMK Editor

Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking t ....

Facebook Launches New Business Suite Management Tool

22/09/2020 SMK Editor

Business Suite Streamlines Facebook, Instagram & Messenger Marketing  Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more ....