TikTok's new "Spark Ads" unlock influencer power
TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea ....
22/07/2021
Instagram Stories Drafts are Now Available
20/07/2021 Russell Hughes
Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts with ....
YouTube Launches TikTok Challenger "Shorts" Globally
15/07/2021 Russell Hughes
After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty ....
[New Report] Post-Covid Consumer Content Trends
11/07/2021 Russell Hughes
Parenting, travel, work and wellness in the spotlight As the world slowly emerges from the COVID hellscape we've been occupying for nearly two years, consumer trends and behaviours are changing. Pinterest's latest res ....
Instagram Reels Ads Launching Globally
06/07/2021 Russell Hughes
Reels Ads roll on following successful trial period After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ....
Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More
04/07/2021 Russell Hughes
Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new ....
Facebook Podcasts & Live Audio Rooms now rolling
29/06/2021 Russell Hughes
Social audio set to soar as Facebook launches new tools Following on from one of the most predictable moves of 2021, Facebook’s social audio play is now live. Facebook is now officially rolling out its Clubhouse annihilator Audio R ....
Instagram Turns Influencers Into Cash Cows
24/06/2021 Russell Hughes
Instagram announces new shopping & affiliate marketing features As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, ....
Google My Business gets a revamp
22/06/2021 Russell Hughes
GMB streamlines management & introduces Google has offered another boost to local businesses via another update to Google My Business (GMB). Businesses can now add details, such as contact information and opening hours, and create Po ....
Facebook announces new moderation tools
20/06/2021 Russell Hughes
Long overdue Facebook cleanup continues Facebook has announced new admin tools and experiences to help Page and Group admins manage their communities and moderate conversations. These updates are a direct result of user feedback an ....
Instagram Chief Explains Algorithm Rankings
15/06/2021 Russell Hughes
Insta content ranking signals vary by placements Instagram’s chief has broken his silence to explain how the algorithm works across each part of his platform. For a start, there isn’t one algorithm that rules over the w ....
Snapchat Unlocks Organic Reach Bounty For Brands
10/06/2021 Russell Hughes
Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its in ....