What's Up With Google's Rich Results?

26/02/2020 SMK Editor

Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that ....

LinkedIn's New Personal Branding Features

24/02/2020 SMK Editor

Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, ....

Google Angers Agencies With Partner Program Update

24/02/2020 SMK Editor

Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with ....

2020 Podcast Marketing Spend Up 62%

20/02/2020 SMK Editor

Deloitte Study Sees Steep Growth In Podcast Marketing Opportunity  Both the global, and local, podcasting market is poised for growth this year, with revenues set to top $1 billion for the first time globally. Podcasting is poised t ....

[NEW STUDY] Email Marketing Benchmarks

18/02/2020 SMK Editor

Government Dominating Email Open Rates Globally Despite the meteoric rise of social media over the past decade, email remains a key tool for most communicators. However, much like social media, email performance is highly nuanced. ....

What's Up With Facebook Campaign Budget Optimisation?

17/02/2020 SMK Editor

September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was ....

Instagram Guidelines Updated After Bloomberg Meme Explosion

15/02/2020 SMK Editor

When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s cam ....

Instagram Launches New Appeals Process For Disabled Accounts

13/02/2020 SMK Editor

New Streamlined Appeals Process Takes Up To 24 Hours Over the past 12 months, the number of organisations that have been on the wrong end of a social media penalty, of some description or other, has exploded. However, as per Instagram&rs ....

Bad Google Review Wins Adelaide Lawyer $750,000

11/02/2020 SMK Editor

Can Bad Google Reviews Be Defamatory? Yes, Apparently Dealing with trolls online is sadly part and parcel of daily life for digital marketers and social media community managers. However, do we really need to lie back and think of&hellip ....

Pinterest Marketing Spend Up 51%, Users Up 26%

09/02/2020 SMK Editor

Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest poste ....

Facebook To Cull Ad Network In April

06/02/2020 SMK Editor

Facebook Trims Audience Network’s Mobile Campaigns Six weeks into 2020 and the much-heralded online privacy squeeze is well underway for marketers. The latest casualty being the mobile web arm of Facebook’s Audience Network, ....