Instagram Turns Influencers Into Cash Cows

24/06/2021 Russell Hughes

Instagram announces new shopping & affiliate marketing features  As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, ....

Google My Business gets a revamp

22/06/2021 Russell Hughes

GMB streamlines management & introduces Google has offered another boost to local businesses via another update to Google My Business (GMB). Businesses can now add details, such as contact information and opening hours, and create Po ....

Facebook announces new moderation tools

20/06/2021 Russell Hughes

Long overdue Facebook cleanup continues  Facebook has announced new admin tools and experiences to help Page and Group admins manage their communities and moderate conversations. These updates are a direct result of user feedback an ....

Instagram Chief Explains Algorithm Rankings

15/06/2021 Russell Hughes

Insta content ranking signals vary by placements  Instagram’s chief has broken his silence to explain how the algorithm works across each part of his platform. For a start, there isn’t one algorithm that rules over the w ....

Snapchat Unlocks Organic Reach Bounty For Brands

10/06/2021 Russell Hughes

Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its in ....

Google Ads expands targeting, insights and automation

08/06/2021 Russell Hughes

New features announced at Google Marketing Live  Google is back with another raft of features designed to help brands fight their way out of COVID-19. One of these changes is within Customer Match, which allows advertisers to use fi ....

Instagram Announces 'Drops' For Product Launches

07/06/2021 Russell Hughes

Instagram Hopes New Drops Will Help Build Brand Buzz Instagram has announced another buzz-building feature as it continues to arm itself in the social commerce war. The platform has already started to roll out in-app purchases of product ....

LinkedIn improves Events offering & reporting

03/06/2021 Russell Hughes

LinkedIn goes all-in on Events  LinkedIn has announced new ways to increase event awareness as it goes all-in on virtual events and ramps up its lead generation capabilities. The updated Event Ads are designed to make sure that mark ....

Google unveils brand building & eCommerce features

01/06/2021 Russell Hughes

Will Google's latest features send conversion rates soaring?  Google is rolling out more integrations with eCommerce platforms, boosting discovery and giving businesses more control over how they connect with customers. Google&r ....

Instagram Launches New Insights for Reels & Live

28/05/2021 Russell Hughes

As part of Instagram's ongoing efforts to replace TikTok as the big dogs of short-form video, it has launched new insights for Reels and Live that will give creators more valuable data and convince them that Reels are the future. ....

LinkedIn Harassment & Abuse up 1,000%

26/05/2021 Russell Hughes

Soaring engagement creates a communications dilemma  LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook ....