Japanese Billionaire ‘Makes It Rain’ To Break Twitter Record

08/01/2019 SMK Editor

Billionaire shares $925,000 with Twitter users Japanese billionaire Yusaku Maezawa has entered the annals of time, posting the ....

Facebook Messenger’s Untapped Organic Message Blasts

08/01/2019 SMK Editor

Subscription Messages 80%+ Facebook Open Rates Facebook Messenger offers perhaps the best untapped organic opportunity within social media; Messenger Subscriptions. However, outside of small-scale direct marketers, few use them. For most ....

Facebook’s New WhatsApp Ads Expanding

06/01/2019 SMK Editor

WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of ....

Instagram Ad Costs Plummet

06/01/2019 SMK Editor

Insta Ads Getting Better and Better Unlike parent company Facebook, Instagram had one hell of a 2018. It tipped over one billion users, daily ....

Instagram's New Influencer Ads

01/01/2019 SMK Editor

Instagram Fuses Its Two Fave Things: Ads & Influencers Instagram is in the process of launching its first, dedicated, influencer marketing advertising product, ‘Branded Content Ads’. The new feature will off ....

May Your NYE Selfies Be Flattering!

19/12/2018 SMK Editor

2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and ....

Content, Commerce, and Hilfiger

16/11/2018 SMK Editor

Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy. You must be at least this cool. Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends yo ....

Three Partners with Social Media

16/11/2018 SMK Editor

UK based mobile network Three is running platform-specific promotions through Snapchat and Tinder for the next three months. 1…2…Three! Three is hoping to persuade customers that it’s more than a utility service by sp ....

Instant Games arrives at Facebook

15/11/2018 SMK Editor

Facebook Lite and Groups are about to get an edge over app stores with the launch of a new Instant Games section. Get gamin’! In the developing world where leaner apps means more accessibility, ....

YouTube Marketing Upgrade

15/11/2018 SMK Editor

New targeting tools have arrived at YouTube headquarters. Know your audience In an effort to further grow their reach and better understand their evolving audience, ....

Facebook launches Branded Content Tags

14/11/2018 SMK Editor

In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners. Fancy tags Back in 2016, Facebook introduced Branded Content tags. Now the system features  ....