Facebook Ramps Up Brand Safety
Facebook Looks To Ease Concerns From Marketers Facebook has announced an expansion of its brand safety features amidst growing concerns from advertisers globally related to the rise of ....
21/11/2019
Google Maps' Local Influencer Play
19/11/2019 SMK Editor
Google Has 120+ Million Local Guides In 24,000 Locations Google Maps is a sleeping giant. Every month, more than a billion people use Google Maps. Following a host of feature upgrades within the past year they&rs ....
[STUDY] Influencer Costs Soared 1000% Since 2014
17/11/2019 SMK Editor
Average Cost Per Instagram Photo Is US$1,642 ....
Google's BIG Local Marketing Plays
13/11/2019 SMK Editor
Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics ....
Facebook Expands Influencer Platform
10/11/2019 SMK Editor
Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, ....
YouTube's New Campaign Extensions For Xmas Push
07/11/2019 SMK Editor
Google Shopping Campaigns Get Extended To YouTube It’s getting to that time of year, isn’t it? Michael Bublé wakes up from his cave. ....
Abode Photoshop Supercharges Phone Cameras With Latest App Launch
05/11/2019 SMK Editor
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Brands Get New "Ice-Breakers" For Facebook Messenger
03/11/2019 SMK Editor
Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate ....
Facebook Expands Responsive Ads
29/10/2019 SMK Editor
Multiple Text Optimization Launches In Facebook Ads Manager Facebook is this week rolling out a new responsive ad feature known as Multiple Text Optimization. As per the screen-shot above, the new feature allows advertis ....
Google Announces Biggest SEO Update In 4 Years
27/10/2019 SMK Editor
Google's "BERT" Update Will Impact 1 in 10 Search Queries Google has announced its most important search update in almost five years, BERT. ....
LinkedIn Takes Networking Offline With New Events Offering
23/10/2019 SMK Editor
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Google Takes On Facebook With New Lead Gen Campaigns
22/10/2019 SMK Editor
Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to ....