LinkedIn goes Real-Time, for Real

06/09/2018 SMK Editor

Amongst LinkedIn’s handy daily tips, the platform is sharing its best practices when it comes to connecting with Active ....

L’Oreal wants you to try Virtual Make Up

06/09/2018 SMK Editor

Facebook and L’Oreal are working on a new filter that will let users 'wear' make up before they buy. Simulated Cosmetics In what is essentially make up samples through augmented reality, L’Oreal is leading the charge ....

AR Games go Multiplayer at Facebook

06/09/2018 SMK Editor

Messenger is bringing a slew of multiplayer augmented reality games to its popular app. Up your game, son Facebook is leaning harder than ever into recreational AR technology with the  ....

PayPal + MailChimp = Business in a Box

05/09/2018 SMK Editor

MailChimp has joined the roster of partners that PayPal have on board for their Business In A Box offering. Free out of the blocks With a logo that lo ....

Snapchat doubles down on Shoppable AR

05/09/2018 SMK Editor

Having already opened native commerce to its top creators back in June, Snapchat is now letting them use AR Lenses for shopping. AR LEN$E$ Now, in unison with the “Shop now” button available in Stories, Nicki Minaj is among t ....

Google preps new app for Celebrity Q&A

05/09/2018 SMK Editor

Google is the rich and famous a new way to reach out to fans, thanks to their latest iOS pop-culture app. A sea of stars The new celebrity-inspired platform is providing incentive for public figures by allowing them to take control of th ....

Share visualisations from Data Studio

04/09/2018 SMK Editor

Folks who use Google’s Data Studio are getting new toys to share. Folks who don’t use Data Studio are b ....

Instagram numbers dwarf Snapchat

04/09/2018 SMK Editor

In the past year, Instagram has added more new users than Snapchat has total users. The great race The gap in user growth continues to widen as Facebook IPs continue to leave Snapchat and Twitter in the dust as ....

Facebook Video Ads Hitting the Mark

04/09/2018 SMK Editor

In the quest for ads with deeper penetration, Facebook has discovered that 71% of consumers find their ads to be relevant. High praise Considering Facebook’s reputation only a few months ago, the company has listened and is ....

Martech Mashup: Google One and Premium Cloud

03/09/2018 SMK Editor

Google One is the newish brand for premium consumer-level cloud services from Google. Drive to One Until now, Google Drive users who wanted more gigabytes in the cloud could buy it from within Google Drive. Currently, ....

Australian Government freezes Social Media Funding after Exposé

03/09/2018 SMK Editor

Following a recent Daily Tele exposé, the Australian Federal Government has decided to put an indefinite halt to funding social media influencers. High Court not amused Following direct order from Minister for Health Greg Hunt, hi ....