Meta Reveals New Business Messaging Updates

12/06/2024 James Fitzgerald

Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools i ....

Instagram Trials New Unskippable "Ad Breaks"

07/06/2024 James Fitzgerald

Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dub ....

[STUDY] Is Gen Z Ditching Search For Social Media?

05/06/2024 James Fitzgerald

Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead f ....

Facebook's Gen Z Comeback

03/06/2024 James Fitzgerald

As Facebook navigates its future, the platform is honing its focus on two primary areas: attracting young adults and leveraging AI capabilities. Despite the current landscape where teens favour platforms like Instagram, TikTok, and Snapchat, Facebook is making concerted e ....

LinkedIn Tanks Organic Link Posts

31/05/2024 James Fitzgerald

If you've recently noticed a reduction in the size of link preview images on LinkedIn, you're not alone. This change is part of a broader update announced by LinkedIn, which is gradually rolling out across the platform. While some posts still display the full-width previe ....

Apple Challenges Google Search With New AI Offering

29/05/2024 James Fitzgerald

Apple looks set to intensify the artificial intelligence (AI) arms race next month at the Worldwide Developers Conference (WWDC). Despite pioneering early AI efforts with the launch of Siri in 2011, Apple now finds itself lagging behind competitors like OpenAI, Meta, and ....

Google Moots Potential Acquisition of HubSpot

27/05/2024 SMK (Social Media Knowledge)

Google's parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google's largest acquisition to date and could signi ....

TikTok Releases New Creative AI Tools

24/05/2024 James Fitzgerald

From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th an ....

Facebook Publisher Referral Traffic Plummets 50%

22/05/2024 James Fitzgerald

Meta's strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websit ....

[New Report] AI Marketing Skills Now A Must-Have

20/05/2024 James Fitzgerald

In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing ....

Google Turns SEO On Its Head With New AI Overviews

17/05/2024 James Fitzgerald

The integration of AI into Google Search is rapidly transforming online discovery. Google's announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feat ....