Google Analytics 4 Launches New Benchmarking Tools
Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that ....
01/09/2024
Instagram Trials Grid Overhaul: The Rise of Vertical Posts
27/08/2024 James Fitzgerald
Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing tren ....
[NEW STUDY] Meta Ads Benchmarks 2024
25/08/2024 James Fitzgerald
As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing ....
[NEW STUDY] How Kids and Teens Are Shaping Social Media
23/08/2024 James Fitzgerald
In an increasingly digital world, children are coming online at younger ages, engaging with apps and devices that offer a myriad of opportunities for learning, connection, and entertainment. However, recent data highlights some concerning trends regarding the apps children a ....
Google’s AI Overviews Get a Global Expansion and Enhanced Link Options
20/08/2024 James Fitzgerald
Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and li ....
Meta Expands Ad Attribution with GA4 Integration
18/08/2024 James Fitzgerald
Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 ....
Google Unveils Updates to Google Trends for Businesses
16/08/2024 James Fitzgerald
Google has recently updated its "Trending Now" tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in th ....
TikTok & Amazon Partner On In-App Shopping
14/08/2024 James Fitzgerald
Amazon is expanding its presence in social shopping by enabling users to make purchases directly within Pinterest and TikTok, building on its existing partnerships with Meta and Snapchat. Amazon's latest partnerships with TikTok and P ....
Instagram “Views” Now Primary KPI For Content
12/08/2024 James Fitzgerald
Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with signific ....
Google Introduces New AI-Powered Creative Tools
06/08/2024 James Fitzgerald
Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creati ....
[New Study] How To Maximise Brand/ Creator Partnerships
30/07/2024 James Fitzgerald
CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, ....