Elon Musk Merges X and xAI
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most ....
31/03/2025
Meta Upgrades Advantage+ with Smarter "Andromeda" AI
31/03/2025 James Fitzgerald
Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. ....
ChatGPT Unlocks Visual Content Capabilities for Marketers
31/03/2025 James Fitzgerald
OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text ca ....
US Court Blocks Copyright for AI Work
24/03/2025 James Fitzgerald
The intersection of artificial intelligence and copyright law has become a major talking point, particularly as generative AI tools are being used across industries to create written content, images, music and more. However, a recen ....
Google Boosts YouTube Ad Options
24/03/2025 James Fitzgerald
In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its u ....
[STUDY] Google Still #1 For Online Reviews
24/03/2025 James Fitzgerald
Fifteen years on from the first edition, BrightLocal’s Local Consumer Review Survey 2025 offers a revealing snapshot of how consumers are finding, interpreting and contributing to online r ....
[NEW REPORT] AI Literacy Tops In-Demand Skills
20/03/2025 James Fitzgerald
As the job market evolves at an unprecedented pace, professionals across various industries must adapt by acquiring new skills that align with emerging trends. LinkedIn has recently unveiled its “Skills on the Rise” report, highlighting ....
[NEW STUDY] Longer Short-Form Videos Dominating
18/03/2025 James Fitzgerald
Video consumption habits are shifting once again, and this time, it is in a direction many marketers might not have expected. Short-form content remains dominant across social platforms, but there is now a clear trend towards slightly longer ....
Google Expands YouTube BrandConnect As Influencer Focus Grows
16/03/2025 James Fitzgerald
Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically f ....
LinkedIn Video Up 38%
12/03/2025 James Fitzgerald
Video content is becoming increasingly important on LinkedIn. Watch time for video posts has increased by 36% year over year, and video creation is now growing at twice the rate of other post formats. In response, LinkedIn has introduced sev ....
Instagram Chief Explains Video Watch Time Importance
12/03/2025 James Fitzgerald
Instagram's algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer v ....
ChatGPT Growing As Website Traffic Source
03/03/2025 James Fitzgerald
Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students ....