Dropbox Showcase—the cloud storage service’s presentation and easy-branding package—is getting easier as it expands to teams.

Better Business

Dropbox Showcase is kind of a simple presentation maker, useful to showcase and send cloud-stored work, like a pseudo-interactive professional portfolio.

It’s been available for a short while, but now Showcase is taking shape, and so is the company’s strategic plans for it as a product.

As new refinements are unveiled that ‘will make sharing your work simpler and more effective’, Dropbox is also making Showcase available to all their Business Advanced and Enterprise customers.

New show

The freshly announced features all sound genuinely useful to folks who want to impress clients with their works:

• Drag-and-drop upload to Showcase
• Easily duplicate a Showcase
• Recipient download button
• Section headers in presentations
• Preview to see what recipients will see.

Boxers for the backers

Dropbox says the changes have been guided by the feedback they’ve gathered over the last few months.

Frankly, a lot of these new features seem more like sensible progressions on the beta product rather than feedback-founded, demand-driven developments.

The full scope of Showcase capabilities are already available to all Business Advanced and Enterprise teams. Individual’s who want it should look to Dropbox Professional.

Do Dropbox’s add-ons build enough value to justify it as a genuine productivity service beyond mere cloud storage? How is their brand measuring up against Google Drive and G Suite?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.