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DIGITAL MARKETING NEWS

Facebook revamps Terms of Service

Facebook is spelling out to users exactly how their personal information is collected and shared on the platform.

Behold thy commandments

Facebook will be enacting their first change to terms and services in three years, and invited users to provide feedback on the changes.

Facebook is adamant they require permissions for call and text logs, except they have been scraping such info in the past without mention in any of their terms. A grain of salt may be recommended.

Calming the fire

Some users may be uncomfortable to learn that Facebook does scan all Messenger conversations to “adhere to standards.” Yet Google does the same with Gmail for advertising purposes.

Facebook has also outlined how products like Marketplace, fundraiser, Live, and 360 actually collect and use data. The focus is being placed on personalisation.

As regulatory bodies such as the House Energy and Commerce Committee continue to shake the Facebook tree, a far more regulated social media environment could just be starting to boil.

What do you think about the change in terms and services? We want to know your two cents in the comments below.

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